companies have been doing trade shows for over 20 years and
although they are successful, I wanted to see if we can improve
our trade show results. In consultations both before the show
and at the show, Ruth Fell Failer of Tips of the Trade and
I concluded there was a need for a structured lead retrieval
system. This was the first time our company has implemented
anything like this. By following her suggestions, we now have
developed a pre-show contact list to notify customers of upcoming
shows. Our after show follow-up has also resulted in much
higher post-show sales.
At the show, she evaluated our
booth layout and display and helped with a new fresh trade
show display, making it more inviting for customers to purchase
Her many years of trade show
experience has benefited us greatly.
President & CEO
Kedzie Koins & Jewelry, Inc. / What A Gem, Inc.