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Services
 

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Exhibitor / Show Organizer / Association / Retail

Tips of the Trade offers a variety of customized services. Experiential workshops prepare of all staff involved in the tradeshow groundwork. One to one coaching provides specialized insight to the supervisor or manager. Speaking arrangements at the show or in association meetings provide exhibitors and attendees with up to date best practices in creating the finest show possible. Many on site show services are available from guidelines in booth set-up to evaluating the show, booth staff, exhibit display, and competition. Call or e-mail to request your free consultation.

Phone: 626 254-9369

Tips of the Trade services will assist you to:

Increase Sales: At the show and after the show. Sales representatives may not realize that techniques are different when selling on the road and selling at the show.

Attract Qualified Prospects: A well executed pre-show marketing plan will bring more qualified buyers to your booth.

Retain Customers: Systems to remember and follow-up on your existing and new customers at the show and after the show will increase the amount of sales and loyal customers.

Enhance Company Image: Building a constant for your company culture, brand and attitudes, at and away from the shows will establish a look of stability to your business.

Click from the services on the left for the one that best describes your needs.

Exhibitor Services:

Tips of the Trade helps to bring Supervisors closer to their trade show team, by working with the department head to clarify what to expect from the show and their staff. The experiential workshops help the staff to have a clear understanding of the “best practices” in boothmanship (booth etiquette), sales, lead retrieval and follow-up. Empower your team to bring their trade show experience, to a higher level. They will hold on to information that they will use over and over for each show. Back at the office they will have the ability to follow- up on more leads, retain more customers, and build higher sales. The one to one consulting services will support the Company head or supervisors with information on return on investment, buy-in from the staff, selecting the best team, choosing the right trade show and more. Call or e-mail to request your free consultation. Phone: 626 254-9369

Services Available:

  • Customized interactive experiential workshops: At-show boothmanship and sales, pre-show marketing, post-show follow-up. See experiential workshops.

  • One-to-one consulting: Return on investment, choosing the right show, selecting the best staff to the show

  • At-show consulting services

  • Booth products

  • And more...

Exhibitor 3-Day Package: Includes consultation to customize workshop

Day One: At client location

  • 4 hour workshop with staff

  • One-to-one – two hour coaching with supervisor

Days Two and Three: At the Trade Show and after the show

  • Provide direction with pre-show set-up

  • Motivate booth team and review target sales

  • Strategize to retain customers and capture the local “Be backs”

  • Evaluate the booth team – collect data

  • Evaluate the booth layout and display – collect data

  • At the booth data collection, staff and booth evaluation

  • Visit competitors at the show (mystery shopper)

  • Debrief at the show with supervisor and staff, review the trade show experience, staff knowledge and confirm retention

Show Organizer Services:

Have you ever wished you could clone yourself and visit every exhibitor, old and new, to receive their feedback toward building a better attended show? Tips of the Trade can help you be in more than one place at the same time.

For Show Organizers, Tips of the Trade can be the liaison, freeing your valuable time by holding the hand of each new exhibitor to the show. We offer the opportunity for you to present to your clients (exhibitors) value-added benefits for their booth fees. We could provide interactive workshop training in pre show marketing a few months before the show. The better prepared exhibitors are for the trade show, the more attendees and sales they can bring to the convention.

Are you comfortable with the outside resources being used at the show? Are their employees trained in the culture, restrictions and values of your exposition?

Tell us about your trade show; what types of exhibitors are you looking for? Which type of exhibitors would bring in more attendees? Tips of the Trade can refer exhibitors, associations and organizations. Call or e-mail to request your free consultation. Phone: 626 254-9369

Services Available:

  • Value-added workshops for exhibitors and associations

  • Collect and evaluate data

  • Guide new or select exhibitors through the exhibiting process of the show

  • Vendor, exhibitor and association referrals and training

  • Additional services available

Show Organizer Packages:

  • Speaking engagement at the show, or before or after the show

  • Survey the exhibitors to interpret their requirements for a successful show

  • Prepare an evaluation of needs of the exhibitors and attendees to build stronger organization and increased participation in trade shows

Association Services:

Is your organization represented at the best trade show for your group? Choose the right show for your association. Get all of the benefits you can from the trade show organizer. Employ Tips of the Trade to be your liaison to the show organizer.

Can your organization benefit from the workshops in the “best practices” of boothmanship, sales, retaining customers, and marketing? Allow us to speak at your association meetings at the show or before the show.

Call or e-mail to request your free consultation. Phone: 626 254-9369

Services Available:

  • Customized interactive workshops: At-show boothmanship and sales, pre-show marketing, post-show follow-up.

  • One-to-one consulting: Return on investment, choosing the right show, the best staff for the show

  • Liaison between association and show organizer

  • Research and recommendations of trade shows to better suit the organization

  • Booth products

  • Additional services available

Association Packages:

  • Speaking engagement at the show, or before or after the show

  • Survey the members and prospective members.

  • Prepare an evaluation of needs to build stronger organization and increased participation in trade shows.

Retail Services

Tips of the Trade helps to bring Supervisors closer to their staff, by working with the department head to clarify what is expected from their employees. The experiential workshops help the staff to have an understanding of the “best practices” in customer service, sales and retaining customers. Empower your team to bring their in-store sales experience, to a higher level. They will hold on to information that they will use over and over for each shopper. They will have the ability to follow- up on more prospective customers, retain more business, and build higher sales.

Tips of the Trade services will assist you with:

  • Marketing strategies

  • Branding

  • Sales, customer service & follow-up

  • Customer needs assessment

  • Efficiently shopping the trade shows

  • Referrals available

  • Customized topics available

One to one consulting services for the supervisor will support the company with information on branding, selecting the best sales team, choosing the right trade shows, shopping the trade shows efficiently and more.

Tips of the Trade works with all industries.

Call or e-mail to request your free consultation.

Phone: 626 254-9369

Retail Services Available:

  • Customized interactive workshops: Customer service, sales, retaining customers, and shopping trade shows.

  • One to one consulting: Marketing strategies, branding, selecting the best sales team, choosing the right show, shopping the trade shows efficiently.

  • Liaison between Managers and staff

  • Research and recommendations of trade shows to better suit the company

  • Speaking arrangements at the store or central location

  • Survey the customers and prospective customers

  • Prepare an evaluation of needs to build stronger company and increased sales

  • Additional services available

 
   

 

 

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