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Powerful Exhibit Marketing:
The Complete Guide to Successful
Trade Shows, Conferences, and Consumer Shows
by Barry Siskind
Trade shows, consumer shows, product launches, corporate events,
professional conferences and other opportunities to interact
face-to-face with customers have become an important part of
the marketing mix. Well chosen and executed events can shorten
the sales cycle significantly and put you miles ahead of the
competition, but you need to have an exhibit plan thatís well
thought out, organized and executed, Powerful Exhibit Marketing
provides the step-by-step advice you need to get real results
from your exhibits.
Words That Sell
More than 6,000 Entries to Help You
Promote Your Products, Services, and Ideas
by Richard Bayan
Looking for a better way to say "authentic?" Words That Sell gives
you 57 alternatives. How about "appealing?" Take your pick from 76
synonyms. You'll even find more than 100 variations on "exciting."
Fully updated and expanded, this edition of the copywriting classic
is packed with inspiration-on-demand for busy professionals who need
to win customers--by mail, online, or in person.
Roget's is fine for writing term papers and letters to the editor,
but when it comes to the business of writing copy that translates
into sales, there is no substitute for Words That Sell.
- More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more