Tips of the Trade - Post Show Follow-Up Resources

Post Show Follow-Up Resources

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Tips and Strategies to:
•  Boost sales
•  Build client base
•  Benefit booth staff

Powerful Exhibit Marketing:
The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows
by Barry Siskind
Trade shows, consumer shows, product launches, corporate events, professional conferences and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that’s well thought out, organized and executed, Powerful Exhibit Marketing provides the step-by-step advice you need to get real results from your exhibits.

The Ultimate Sales Letter
Attract New Customers. Boost Your Sales
by Dan S. Kennedy
A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:

The twelve best headline formulas
Strategies for building a customer base
Sales letters for Web sites and online use

This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country.

CardScan Office (600c/V6) Business Card Scanner
The CardScan Office 600c scans business cards in full color, connects to your office's PC via a USB port, and uploads the card into your database using the included CardScan software.

With simple plug-and-play installation, the machine is easy to use: simply feed a card into the slot and then watch as the software deciphers the information on the card and categorizes it into the database. The machine can accurately read cards from United States, Canada, France, Australia, Germany, the United Kingdom, and other countries. The CardScan Office includes six software licenses, enabling multiple users to access and update shared information from one database. Individual users can also create password-protected databases for private contacts. Other features include AutoMap, expanded connectivity to synchronize with more handheld devices and mobile phones, and access to CardScan.Net where users can access their business card database via any Web browser.

Small enough to fit in your hand, and durable enough to take to trade shows and meetings, the CardScan Executive is a great way to organize the stacks of business cards that would otherwise clutter your briefcase, wallet, or desk.

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