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Powerful Exhibit Marketing:
The Complete Guide to Successful
Trade Shows, Conferences, and Consumer Shows
by Barry Siskind
Trade shows, consumer shows, product launches, corporate events,
professional conferences and other opportunities to interact
face-to-face with customers have become an important part of
the marketing mix. Well chosen and executed events can shorten
the sales cycle significantly and put you miles ahead of the
competition, but you need to have an exhibit plan thatís well
thought out, organized and executed, Powerful Exhibit Marketing
provides the step-by-step advice you need to get real results
from your exhibits.
The Ultimate Sales Letter
Attract New Customers. Boost Your Sales
by Dan S. Kennedy
A powerful sales letter is the ultimate marketing tool for all
types of business owners, sales reps, and advertising professionals.
However, most sales letters end up getting tossed in the junk mail pile.
The Ultimate Sales Letter, 3rd Edition shows you how to write letters
that get read, generate leads, and make money. Coverage includes:
This guide teaches you a step-by-step system for writing sales
letters any business can use--designed by the most successful and
highly paid professional direct-response copywriter in the country.
- The twelve best headline formulas
- Strategies for building a customer base
- Sales letters for Web sites and online use
CardScan Office (600c/V6) Business Card Scanner
The CardScan Office 600c scans business cards in full color,
connects to your office's PC via a USB port, and uploads the
card into your database using the included CardScan software.
With simple plug-and-play installation, the machine is easy to
use: simply feed a card into the slot and then watch as the
software deciphers the information on the card and categorizes
it into the database. The machine can accurately read cards
from United States, Canada, France, Australia, Germany, the
United Kingdom, and other countries. The CardScan Office
includes six software licenses, enabling multiple users to access
and update shared information from one database. Individual users
can also create password-protected databases for private contacts.
Other features include AutoMap, expanded connectivity to
synchronize with more handheld devices and mobile phones, and
access to CardScan.Net where users can access their business
card database via any Web browser.
Small enough to fit in your hand, and durable enough to take
to trade shows and meetings, the CardScan Executive is a great
way to organize the stacks of business cards that would
otherwise clutter your briefcase, wallet, or desk.