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Powerful Exhibit Marketing:
The Complete Guide to Successful
Trade Shows, Conferences, and Consumer Shows
by Barry Siskind
Trade shows, consumer shows, product launches, corporate events,
professional conferences and other opportunities to interact
face-to-face with customers have become an important part of
the marketing mix. Well chosen and executed events can shorten
the sales cycle significantly and put you miles ahead of the
competition, but you need to have an exhibit plan thatís well
thought out, organized and executed, Powerful Exhibit Marketing
provides the step-by-step advice you need to get real results
from your exhibits.
The Ultimate Marketing Plan:
Find Your Hook. Communicate Your Message. Make Your Mark
by Dan S. Kennedy
The Ultimate Marketing Plan, 3rd Edition is all you need to
find your unique selling proposition and deliver it to the right
prospects. You, too, can benefit from the easy step-by-step
system that has already helped more than 5 million business owners!
This guide shows you how to put together the most promotable
message possible for any product or service. Filled with
practical, no-nonsense ideas that will help you position your
product, build buzz, and make money, this updated edition also
includes expanded coverage on Internet marketing.
The Ultimate Sales Letter
Attract New Customers. Boost Your Sales
by Dan S. Kennedy
A powerful sales letter is the ultimate marketing tool for all
types of business owners, sales reps, and advertising professionals.
However, most sales letters end up getting tossed in the junk mail pile.
The Ultimate Sales Letter, 3rd Edition shows you how to write letters
that get read, generate leads, and make money. Coverage includes:
This guide teaches you a step-by-step system for writing sales
letters any business can use--designed by the most successful and
highly paid professional direct-response copywriter in the country.
- The twelve best headline formulas
- Strategies for building a customer base
- Sales letters for Web sites and online use
Words That Sell
More than 6,000 Entries to Help You
Promote Your Products, Services, and Ideas
by Richard Bayan
Looking for a better way to say "authentic?" Words That Sell gives
you 57 alternatives. How about "appealing?" Take your pick from 76
synonyms. You'll even find more than 100 variations on "exciting."
Fully updated and expanded, this edition of the copywriting classic
is packed with inspiration-on-demand for busy professionals who need
to win customers--by mail, online, or in person.
Roget's is fine for writing term papers and letters to the editor,
but when it comes to the business of writing copy that translates
into sales, there is no substitute for Words That Sell.
- More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
More Words That Sell
by Richard Bayan
More Words That Sell is packed with 3,500high-powered, idea-generating
words, phrases, and slogans, arranged by category and purpose (example
categories include Power Words, Sounds, Technology, Youth Market, and
dozens more). Containing checklists and other helpful features like its
bestselling predecessor Words That Sell--but with literally no overlapping
words--it will be valuable for devotees of that classic book and new fans.
More Words That Sell includes:
With all words reflecting current use in advertising and media, and
sections covering internet marketing and advertising, More Words That
Sell will be a must-have word and-phrase reference for writers of all types.
- Power words for heightening impact
- Positive personal qualities for selling oneself
- Cliche's to avoid
- Color names beyond just red, white, blue, yellow, etc.
- Words that reflect current trends in popular culture