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Less Is
More
"It is so
slow!", "There is no one at the show", "I am
wasting my time".
Does this
sound familiar to you?
How many times have you noticed
sales staff allowing the number of people
attending a trade show to negatively affect the
way they approach visitors at the show or how
they behave in their booth? Recently
I've seen more exhibitors reading the newspaper
or talking on their cell phones or to each other
in the booth than ever before.
As an
exhibit manager, you can change their focus away
from the quantity to the quality of
attendees. Because the good
news is: Exhibit Managers are Finding Less
Really is More.
Exhibit
managers, Show organizers and Buyers are
choosing the best shows that make them the most
amount of money for their company.
Buying
companies aren't sending everyone and their
cousin to every trade show. There are now more
qualified buyers walking the show than ever
before.
Organizers
can save marketing dollars by targeting the
ideal exhibitors and attendees for their
shows
Prepare
your team -- fewer people means fewer "lookie
loos" and more qualified buyers.
Now is
the time to capitalize on each person who walks
toward your booth.
Qualify.
Approach.
Follow up.
While
your competitors are on their cell phones with
their backs turned from the aisle you and your
staff are approaching and engaging qualified
buyers and making the connections that will lead
to more sales. And they'll be
able to spend a bit more time with each
qualified buyer, so they can gather more of the
information they'll need for smart and effective
follow up.
Are you finding this to be the
case? click here to comment on the
blog.
Chances are that the attendee
walking toward your booth is a potential
customer, are you prepared to make them your
next customer?
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