Trick or Treat? You
(Do you know what your booth
staffers are doing while you
it be terrifying if your staff frightened
potential customers from even entering your
booth? Wouldn’t it be
thrilling if that same staff had show attendees
flocking to your booth?
Your staff’s attitude and
behavior can have a huge impact on attendees’
first impressions – and that can mean a
huge difference in the number of qualified leads
and quantity of sales generated from your
sure your staff is knowledgeable and excited
about the best practices for
Boothmanship. Provide them
with professional guidance and training, and
ensure your company sees a higher return
on your trade show
will convince your staff that you are serious
about having a money-making show.
Providing treats (in other words, paying
them) for their learning experience will
encourage your employees to retain and apply
what they learn.
– Your employees will know that you value them
and their time, so they’ll be more open
to learning new things and more likely
to share what they learn with their coworkers
when they return to the office.
employee retention and recruiting – You
want to hire and keep employees who are
interested in bettering themselves and adding
more value to your business.
Offering valuable training programs on an
ongoing basis will help you attract and keep
Tips of the Trade cauldron is filled with a brew
of engaging workshops which will place a
professional spell on your booth
staff. To learn more about
interactive workshops on Boothmanship and more
Below for 5 tips on the Best Practices in
Boothmanship Tips; we already know, but
seem to forget…
1 Smile and stand up straight.
Your appearance communicates a lot about you. A
smile is a welcome invitation to enter into a
conversation. Standing up straight, shows that
you are confident, knowledgeable, and
2 Have mints (not gum) in
the booth to take care of trade show
Tip# 3 Leave the booth
4 Don’t Gossip. There is a
good chance at annual trade shows everyone
knows each other. Be above it all or it may cost
you a client.
Build rapport with target prospects.
Leave them with a desire to want to do business
with you after the show.