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Are Trade
Shows Really Worth It?
Hundreds of new prospects gathered in one
place. More than half of them
have traveled over 400 miles, another third at
least 200 miles. They are
motivated buyers – they have paid registration
fees, hotel rooms and travel
expenses. If you have chosen
the right show then there is
a strong possibility they will be interested in
your products and services. And more and
more of them are coming hourly to your
booth.
No, you’re not daydreaming.
You’re envisioning some of the many
benefits that trade shows can bring to your
business.
The Center for Exhibition Industry
Research (“CEIR”) studies trends in the
exhibition business. They
report on surveys of attendees on a variety of
topics. See right column for
CEIR’s recent
findings:
With a well-trained and motivated team, a
well arranged booth, and the right approach, you
will find a trade show can be a great return on
investment.
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Among the CEIR’s recent
findings:
More
than three quarters of all qualified attendees
are potential customers for exhibiting
companies
54%
of all attendees travel more than 400 miles and
31% travel over 200 miles
The
number of attendees in the first three months of
2008 (the most recent period studied) was up
2-1/2% from the same time last
year. |
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