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Tools & Resources While At The Show
 

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Powerful Exhibit Marketing:
The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows
by Barry Siskind
Trade shows, consumer shows, product launches, corporate events, professional conferences and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan thatís well thought out, organized and executed, Powerful Exhibit Marketing provides the step-by-step advice you need to get real results from your exhibits.
 
Words That Sell
More than 6,000 Entries to Help You Promote Your Products, Services, and Ideas
by Richard Bayan
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
 
CardScan Office (600c/V6) Business Card Scanner
The CardScan Office 600c scans business cards in full color, connects to your office's PC via a USB port, and uploads the card into your database using the included CardScan software.

With simple plug-and-play installation, the machine is easy to use: simply feed a card into the slot and then watch as the software deciphers the information on the card and categorizes it into the database. The machine can accurately read cards from United States, Canada, France, Australia, Germany, the United Kingdom, and other countries. The CardScan Office includes six software licenses, enabling multiple users to access and update shared information from one database. Individual users can also create password-protected databases for private contacts. Other features include AutoMap, expanded connectivity to synchronize with more handheld devices and mobile phones, and access to CardScan.Net where users can access their business card database via any Web browser.

Small enough to fit in your hand, and durable enough to take to trade shows and meetings, the CardScan Executive is a great way to organize the stacks of business cards that would otherwise clutter your briefcase, wallet, or desk.
 
 
   

 

 


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