Ruth Fell Failer, president and founder of Tips of the Trade, has extensive understanding in new business development; with strong communication, marketing, sales, and retail management skills, she organized over 150 trade shows. She has over 20 years of experience in training, managing and hiring of staff professionals. She’s designed company-wide customer service policies and client service programs. At present, Ruth is studying for her CTSM certification for trade show marketing. Ruth received her A.J.P., Accredited Jewelry Professional certificate from The Gemological Institute of America.

Formally, as co-owner and vice president of sales and marketing, at David H. Fell & Company Inc., a supplier in the jewelry metals industry, Ruth created the Sales and Marketing department. She acted as a liaison between employees and customers, and created the quarterly newsletter called The DHF Report. Her advertising campaign along with a strong customer service policy earned the jewelry industry’s 2000 Best Designer Supplier Award from the Contemporary Design Group.

Philosophy:

Ruth is passionate about building and maintaining relationships by providing good service. Her goal is to work with people in an interactive atmosphere where she can assist them in becoming more successful.

Qualifications:

CTSM:

What is certification in
Trade Show Marketing?

Amy Thibodeau helping a CTSM candidate Ruth Failer Photo courtesy of EXHIBITOR ONLINE

The Certified Trade Show Marketer (CTSM) program, sponsored by EXHIBITOR, is a certification program for the trade show and corporate event marketing professionals. The CTSM program sets the industry standard for excellence by providing a disciplined approach to achieving a high level of competence in the very specialized field. It is also soundly backed by university affiliation with Northern Illinois University’s Outreach program for CEU credits. This affiliation helps to set a standard of excellence unequaled in this industry. For more information visit CTSM.com.

Trade Show Affiliations: { Ruth in the booth.... }

About the Company:                        About Ruth

Mission Statement:

Give good service. Include passion in your work. Build and maintain relationships. Bring others success, and you will be successful. Work with people in a fun interactive atmosphere - they will remember what they have learned and ask you to come back. Do not present workshops using “the death by PowerPoint method”.

With her love of trade shows and her burning desire to re-connect with manufacturers, designers and retailers, “Show and Tell Just Got Serious!” Ruth Fell Failer launched Tips of the Trade, which draws upon extensive hands on experience and knowledge of the inner workings of sales, marketing, trade shows and retail.

The company offers customized interactive experiential workshops and one to one coaching in sales, marketing, boothmanship (booth etiquette), follow-up, choosing the right show, selecting the best booth staff, and many more topics. The cliental include exhibitors, trade show organizers, association members and retailers in all industries. Tips of The Trade, is a business development consulting firm, piecing together the trade show experience.

Click here for more information about Experiential Workshops and Presentations

Click here for more information about One to One Coaching

Company Summary:

Clients:

Click here for information about the Services offered.

Trade Show Groups:

• Trade Show Exhibitors Assoc.

• International Association of Exhibitions and Events

• Exhibitor Magazine

Associations:

• American Society for Training and Development—Los Angeles Chapter

• California Jewelers Association

• Contemporary Design Group—Recipient of the 2000 Best Designer Supplier Award (While employed with David H. Fell & Co. Inc.)

• Women’s Jewelry Association LA—Currently on the Board of Advisors

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